CoolMax Alta is a fabric made by Dupont. It is used in the manufacture of exercise clothes because it keeps the user "cool and dry." The ads for the fabric in health and fitness ads convinced Kumar to buy a pair of socks made of the material. Since he had never before owned anything made of this fabric, Kumar was in which stage of the
Hierarchy of effects?
A) diffusion
B) innovation
C) evaluation
D) trial
Correct Answer:
Verified
Q139: An advertisement for Stanley brand hammers features
Q140: Reference: 16-03 Q141: All of the following are steps in Q142: A new Facebook campaign by Pepsi attempts Q143: In the hierarchy of effects, adoption is Q145: Ann's young son suffers from allergies and Q146: Imagine you have overheard the owner of Q147: In the hierarchy of effects, trial is Q148: Promotional programs are specifically directed to: Q149: Allegra is an antihistamine that is only
Figure 16-4
A)media convergences.
B)encoders.
C)diffusers.
D)target
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents