Denny Howard is an avid fly fisherman who lives in Huston, a very small Newfoundland village. For his hobby, Howard needs large rubber rafts, chest and hip waders, special fishing rods, reels, and line, and an assortment of fishing tackle and lures. There are no sporting goods stores in Huston, so Howard orders his fishing Supplies from an L. L. Bean catalogue. His supplies are generally delivered to his home within 72 hours. Howard is using a ________ to satisfy his fishing supply needs.

Question

Quizplus · Accepted Answer

Howard orders his fishing supplies from an L. L. Bean catalogue, which is a form of direct mail marketing. The supplies are then delivered to his home, indicating that it is also a form of home delivery retailing. However, since the question specifically asks for Howard's method of satisfying his fishing supply needs, the most appropriate answer is direct mail marketing.

Denny Howard Is an Avid Fly Fisherman Who Lives in Huston