Direct selling is likely to continue to grow in markets:
A)in which consumers are knowledgeable shoppers.
B)where there is a lack of effective distribution channels.
C)inside Canada.
D)where convenience is not important.

Question

Quizplus · Accepted Answer

Direct selling is likely to grow in markets where there is a lack of effective distribution channels. This is because, in such markets, direct selling provides an efficient and cost-effective way for companies to reach consumers. In contrast, in markets with effective distribution channels, direct selling may not be as necessary or appealing to consumers.

Direct Selling Is Likely to Continue to Grow in Markets