Toronto-based Whole Foods supermarkets targets people who want to eat healthy. The stores use placards throughout, which tell shoppers about the farmers who grew and harvested various products. This use of signage to provide consumer information is a part of which element of the retailing mix?

Question

Quizplus · Accepted Answer

The use of signage to provide consumer information is a part of the communications mix, which involves all the methods and tools used by a retailer to communicate with customers about its products and services.

Toronto-Based Whole Foods Supermarkets Targets People Who Want to Eat