Meyers Inc. is a Canadian company that manufactures and distributes coffee products in Canada. Because of the wide popularity of its products in Canada, Meyers wants to initiate distribution internationally as soon as possible. The most efficient distribution arrangement in terms of cost and time for Meyers Inc. to use would be:

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A strategic channel alliance would be the most efficient choice as it involves partnering with existing distributors who already have established networks in international markets, reducing the time and cost of setting up new distribution channels. It also allows Meyers to benefit from the local knowledge and expertise of its partners. Cooperative distribution involves sharing the cost of distribution with other companies and may not be practical for Meyers in terms of control over its brand and products. Multichannel marketing would involve using multiple distribution channels, which could be costly and time-consuming for Meyers. Direct marketing may be effective for reaching customers directly, but would not be the most efficient for international distribution.