During the 1990s, Sports Port, a motorcycle and fishing boat retailer located in a small northern Minnesota town, was the world's largest dealer for Crestliner fishing boats. In order to meet the demand of his many customers, the owner of Sports Port worked with a wide variety of channel members, ranging from the manufacturer of the boats to trucking firms, other retailers, and even detailers. Such a diverse channel of distribution often resulted in channel conflict. However, due to his strong consumer Following, the owner of Sports Port had the power to resolve disputes between channel Members. The owner of Sports Port served as the_________ distribution.
In the channel of

Question

During the 1990s, Sports Port, a motorcycle and fishing boat retailer located in a small northern Minnesota town, was the world's largest dealer for Crestliner fishing boats. In order to meet the demand of his many customers, the owner of Sports Port worked with a wide variety of channel members, ranging from the manufacturer of the boats to trucking firms, other retailers, and even detailers. Such a diverse channel of distribution often resulted in channel conflict. However, due to his strong consumer  Following, the owner of Sports Port had the power to resolve disputes between channel Members. The owner of Sports Port served as the_________ distribution.
In the channel of

Quizplus · Accepted Answer

The owner of Sports Port acted as the channel captain because he had power within the channel to resolve disputes between different channel members. He worked with a diverse group of channel members and had the ability to coordinate their activities to meet the needs of his customers.

During the 1990s, Sports Port, a Motorcycle and Fishing Boat