In services marketing,__________ refers to the actual procedures, mechanisms, and flow of activities by which the service is created and delivered.
A)process
B)personalization
C)convergence
D)mobility

Question

Quizplus · Accepted Answer

Process refers to the actual procedures, mechanisms, and flow of activities by which the service is created and delivered. Personalization refers to the customization of the service to the individual needs of the customer. Convergence refers to the integration of multiple services or technologies into one platform. Mobility refers to the ability to access the service from mobile devices.

In Services Marketing,__________ Refers to the Actual Procedures, Mechanisms, and Flow