Today, Canadian consumers trust brands on two key dimensions ________trust and ________ trust.

Question

Quizplus · Accepted Answer

According to the article, Canadian consumers trust brands on two key dimensions: functional trust (trust in the brand's ability to deliver on its promises) and emotional trust (trust in the brand's values and connection with the consumer). Option A correctly identifies these two dimensions of trust. Option B is incorrect, as "community" and "fundamental" are not terms used in the article to describe dimensions of trust. Option C is partially correct, but "consumer connection" is not a recognized dimension of trust, while "emotional trust" is. Option D is incorrect, as "environmental" is not mentioned as a key dimension of trust in the article.

Today, Canadian Consumers Trust Brands on Two Key Dimensions ________Trust