Major North American car manufacturers are offering buying incentives to newly graduated college students who traditionally have little or no credit. Car manufacturers are using which of the following market modification strategies?

Question

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The manufacturers are targeting newly graduated college students, who may not have considered purchasing a car before, as a new user group. They are offering buying incentives to encourage these new users to consider purchasing a car. This is an example of finding new users, making choice C the best answer.

Major North American Car Manufacturers Are Offering Buying Incentives to Newly