Imagine the President of Black Stoves, Inc. is thinking about developing a new brand name for the company's line of wood stoves with catalytic converters. The stove because of its design also conserves wood because it burns slowly. The brand name he is considering is The Fast One. Why is this brand name choice NOT the best one?

Question

Quizplus · Accepted Answer

The brand name "The Fast One" does not suggest the product benefits of conserving wood and having a catalytic converter. It also does not fit into the company image of being environmentally conscious. Therefore, a different brand name that effectively communicates the product benefits and aligns with the company's image should be chosen.