The Build-A-Bear Workshop in West Edmonton Mall sells custom made teddy bears designed to be given as gifts for almost every occasion imaginable. For the Build-A-Bear Workshop, teddy bears are an example of a:
A)marketing mix.
B)product mix.
C)product class.
D)product line.

Question

Quizplus · Accepted Answer

Teddys bears at the Build-A-Bear Workshop are a specific line of products within the larger product class of stuffed animals.

The Build-A-Bear Workshop in West Edmonton Mall Sells Custom Made