Advertising is important for products such as Coffee Crisp candy bars and Dasani bottled water that are purchased frequently and at relatively low cost. Wide distribution in retail outlets is essential. Why?
A)They are nondurable goods and easily substitutable so consumers need to be reminded of their existence.
B)They are unsought goods so advertising targets consumers' impulsiveness.
C)They are production goods and can easily go out of stock.
D)They are durable goods and cannot be sold without personal selling to answer consumers' questions.

Question

Quizplus · Accepted Answer

Coffee Crisp candy bars and Dasani bottled water are nondurable goods that have a low unit cost and are easily substitutable. Because of this, wide distribution in retail outlets is essential, and advertising is important to remind consumers of their existence and differentiate them from other options on the market.

Advertising Is Important for Products Such as Coffee Crisp Candy