The manner in which a consumer good is classified depends on the individual. One person may view a camera as a_________ and visit several stores before deciding on a Brand, whereas a friend may view cameras as a_________ and will only buy a Nikon.
A)convenience good; specialty good
B)specialty good; prestige good
C)shopping good; specialty good
D)prestige good; unsought good

Question

Quizplus · Accepted Answer

A camera can be classified as both a shopping good (which requires consumer research and comparison) and a specialty good (which consumers are willing to make an extra effort to purchase). The scenario given in the question exemplifies this as one person is willing to visit several stores while another is loyal to one specific brand.

The Manner in Which a Consumer Good Is Classified Depends