In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes. This is characteristic of:
A)specialty goods.
B)convenience goods.
C)unsought goods.
D)shopping goods.

Question

Quizplus · Accepted Answer

This describes convenience goods, which are items that consumers purchase regularly without much thought and are willing to substitute with similar products. Examples include household items like bread or milk. Unlike specialty or shopping goods, where consumers have a strong preference and seek out specific brands or products, convenience goods are characterized by their ease of purchase and consumer willingness to accept substitutes.

In Terms of Brand Loyalty, Consumers Are Aware of a Brand