The emphasis of a marketing strategy for a dynamically continuous innovation would include:
A)setting the price low.
B)advertising to explain product features and their advantages.
C)obtaining widespread distribution.
D)advertising to generate awareness.

Question

Quizplus · Accepted Answer

Since dynamically continuous innovations are relatively new products or improvements upon existing ones, consumers may not fully understand the features and benefits of the product. Advertising is necessary to explain how the product works and what advantages it provides over current options. Low pricing and widespread distribution may be important elements of the marketing mix, but they are not necessarily unique to this type of innovation. Generating awareness can also be important, but it is not as critical as educating consumers about the product's features and benefits.

The Emphasis of a Marketing Strategy for a Dynamically Continuous