A young musician goes on tour to promote his new album. The concerts are a huge success, but due to a problem in distribution, the musician's CDs do not arrive in the music stores until six weeks after the tour. Why did CDs sales fall far short of plans?

Question

Quizplus · Accepted Answer

The concerts were successful, indicating that the product had some level of appeal, but the problem in distribution meant that the CDs were not available in stores during or immediately after the tour. This resulted in a missed opportunity to capitalize on the momentum generated by the tour, and potential customers may have lost interest or found alternative sources for the music. Therefore, poor execution of the marketing mix, specifically distribution, is the best choice for this scenario.

A Young Musician Goes on Tour to Promote His New