According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long run?
A)regulatory bodies
B)the organization itself
C)the individual consumers
D)marketing researchers

Question

Quizplus · Accepted Answer

The societal marketing concept holds that an organization should make marketing decisions not just based on consumer wants and the company's needs, but also based on long-term interests of consumers and society's well-being. Thus, it's the organization itself that must decide what needs and wants are good for consumers in the long run, balancing consumer desires, company requirements, and societal health.

According to the Societal Marketing Concept, Who Is Most Important