The individuals who use the goods and services purchased for a household are collectively referred to as:
A)nonprofessional buyers.
B)household buyers.
C)ultimate consumers.
D)family buyers.

Question

Quizplus · Accepted Answer

The term "ultimate consumers" refers to the end-users of a product or service, and in the context of the question, specifically those who use the goods and services purchased for a household. Option A may be applicable in a business-to-business setting, while options B and D are not as inclusive as option C.

The Individuals Who Use the Goods and Services Purchased for a Household