Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and
actually causes new hair growth. You plan to sell your product on an Internet site, which you will advertise on late night television. You are also hoping to obtain free publicity in men's fashion
magazines. You are planning on selling a 16-ounce bottle for $24.99 plus $7.99 shipping and
handling. (A)Using the information provided, identify each element of your marketing mix. (B)Identify the target market for your shampoo. (C)How can you use relationship management to increase sales?

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The Answer of Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and
actually causes new hair growth. You plan to sell your product on an Internet site, which you will advertise on late night television. You are also hoping to obtain free publicity in men's fashion
magazines. You are planning on selling a 16-ounce bottle for $24.99 plus $7.99 shipping and
handling. (A)Using the information provided, identify each element of your marketing mix. (B)Identify the target market for your shampoo. (C)How can you use relationship management to increase sales?

Imagine You Have the Sole Marketing Rights to a New