Leupold & Stevens, Inc., a North American manufacturer of rifle scopes, uses a variety of pricing strategies for its rifle scopes. For some, the company uses above-, at-, or below-market pricing to reach as many customers as possible. The company is more concerned about making a profit for the complete line of its scopes - rather than making a profit on just one item in its product. Leupold & Stevens uses:

Question

Quizplus · Accepted Answer

Leupold & Stevens uses product-line pricing strategy where it considers the complete line of its scopes to make a profit rather than just one item. It uses above-, at-, or below-market pricing for different scopes to reach a wider range of customers. Therefore, the best choice is C - product-line pricing.