The "cookie-cutter" concept best describes which expansion strategy?
A) Focused service
B) Clustered service
C) Focused network
D) Diversified network

Question

Quizplus · Accepted Answer

The "cookie-cutter" concept is related to the focused network expansion strategy where a company expands by opening new locations with identical or similar designs, products, and services. This creates a uniform brand image and promotes efficiency in operations.

The "Cookie-Cutter" Concept Best Describes Which Expansion Strategy