A good mission statement should be
A) Very broadly defined
B) Very narrowly defined
C) Reference the firm's targeted markets, product or service offering, distribution channels and management's core operating beliefs
D) Describe only the purpose of the corporation
E) A and C only

Question

Quizplus · Accepted Answer

A good mission statement should clearly reference the firm's targeted markets, product or service offering, distribution channels and management's core operating beliefs. It should provide a clear and concise overview of what the organization does and why it exists. A mission statement that is too broad or too narrow may not adequately capture the company's purpose and goals. A mission statement that only describes the purpose of the corporation may not provide enough information for stakeholders to understand the company's strategy and objectives. Therefore, the best choice is C.

A Good Mission Statement Should Be