Greenfield operations represent an appropriate entry if which of the following is true?
A) Entry barriers are low
B) Cultural differences are high
C) Entrant has limited multinational experience
D) Entrant is risk adverse
E) A and B only

Question

Quizplus · Accepted Answer

Greenfield operations are suitable when entry barriers are low, allowing a new entrant to establish a new venture with relative ease. Additionally, when cultural differences are high, a greenfield approach allows a company to tailor its operations and products to fit the local market from the start, rather than trying to adapt an existing operation.

Greenfield Operations Represent an Appropriate Entry If Which of the Following