Kohler Makes and Markets Familiar Kitchen and Bathroom Fixtures

Kohler makes and markets familiar kitchen and bathroom fixtures. But Kohler also offers a breadth of other products and services, including furniture, tile and stone, and even small engines and backup power systems. It also owns resorts and spas. Kohler ties this diverse product portfolio together under the mission of "contributing to a higher level of gracious living for those who are touched by our products and services." Kohler's overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the "essence of gracious living."
If Kohler became known as a provider of products and services that embrace the "essence of gracious living," which of the following would be the MOST likely result?
Kohler would feel pressure to expand its business to include a wider range of products and services.
Customers who had a positive experience with some of Kohler's products would be more interested in trying other Kohler products.
Kohler's divisions would be more likely to create their own individual mission statements.
Sales of higher-priced goods and services would increase less than sales of lower-priced goods and services.
Kohler's customers would be more likely to focus on price and less likely to focus on customer service.