Kohler makes and markets familiar kitchen and bathroom fixtures. But Kohler also offers a breadth of other products and services, including furniture, tile and stone, and even small engines and backup power systems. It also owns resorts and spas. Kohler ties this diverse product portfolio together under the mission of "contributing to a higher level of gracious living for those who are touched by our products and services." Kohler's overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the "essence of gracious living."
Suppose that Kohler is deciding whether to create a line of self-installed kitchen and bathroom fixtures. In what way would Kohler's definition of its mission lead it to make a different decision than it would make if it had no defined mission and merely attempted to follow widely accepted business practices?
Kohler would focus on the customers' underlying needs instead of their demand for existing Kohler products.
Kohler would pursue opportunities that are very different from the areas in which it has competed successfully.
Kohler would alter its conception of "gracious living" to include activities such as installing kitchen and bathroom fixtures.
Kohler would not produce the new line of fixtures if it determined that doing so would not fit with its definition of "gracious living."
Kohler would create the new line of fixtures if the expected profits were higher than products that could more reasonably fit under its definition of "gracious living."

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The Answer of Kohler makes and markets familiar kitchen and bathroom fixtures. But Kohler also offers a breadth of other products and services, including furniture, tile and stone, and even small engines and backup power systems. It also owns resorts and spas. Kohler ties this diverse product portfolio together under the mission of "contributing to a higher level of gracious living for those who are touched by our products and services." Kohler's overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the "essence of gracious living."
Suppose that Kohler is deciding whether to create a line of self-installed kitchen and bathroom fixtures. In what way would Kohler's definition of its mission lead it to make a different decision than it would make if it had no defined mission and merely attempted to follow widely accepted business practices?
Kohler would focus on the customers' underlying needs instead of their demand for existing Kohler products.
Kohler would pursue opportunities that are very different from the areas in which it has competed successfully.
Kohler would alter its conception of "gracious living" to include activities such as installing kitchen and bathroom fixtures.
Kohler would not produce the new line of fixtures if it determined that doing so would not fit with its definition of "gracious living."
Kohler would create the new line of fixtures if the expected profits were higher than products that could more reasonably fit under its definition of "gracious living."

Kohler Makes and Markets Familiar Kitchen and Bathroom Fixtures