TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent, 2 = good, 3 = decent, 4 = poor, 5 = terrible?" result in
A) an ordinal scale variable.
B) a ratio scale variable.
C) a nominal scale variable.
D) an interval scale variable.

Question

Quizplus · Accepted Answer

The responses given are ranked from 1 to 5 in terms of quality, indicating an ordinal scale variable. While the values assigned to each response may not have a mathematically equal distance between them, they do have an inherent order.

TABLE 1-1 The Manager of the Customer Service Division of a Major