A business has paid for advertisements in which it claimed its goods or services are superior to those of competitors.The business is likely to breach the misleading or deceptive conduct provisions of s 18 of the Australian Consumer Law if the advertisements:

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The misleading or deceptive conduct provisions of s 18 of the Australian Consumer Law require businesses to disclose all relevant information in their advertisements. If the business creates a false impression by failing to disclose relevant information, it is likely to breach these provisions. This could include making claims about the superiority of its goods or services without providing evidence to support those claims. Offering lower prices than competitors or having approval to mention competitors' names does not necessarily impact whether an advertisement is misleading or deceptive. Relying on scientific tests could also be problematic if those tests are not conducted properly or if the results are presented in a misleading way.

A Business Has Paid for Advertisements in Which It Claimed