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Dan Is the Marketing Research Manager for a Project Which

Question 15

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Dan is the marketing research manager for a project which interviewed 200 people on a range of topics including their attitudes to sexual preferences.Despite promises of confidentiality there is a danger that some of the participants can be identified when the research is distributed.If Dan takes a legalist approach to this ethical dilemma he is most likely to:


A) take the risk by convincing himself that that many other research campaigns have been far worse in terms of illegal privacy breaches.
B) use the results because the possible fines and other penalties for privacy breaches are very modest.
C) argue the results should be modified or not used because he has a strong personal belief that personal privacy is a basic right
D) hold all of the above views.

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