The Court held in Carlill v Carbolic Smoke Ball Company that:

Question

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The Court held that the advertisement by Carbolic Smoke Ball Company was an offer to the whole world and the acceptance occurred when the product was bought and used. This was because the company had made a clear promise of a reward to anyone who used the product as directed and still contracted influenza. Therefore, the contract was formed between the company and the specific individual using the product who contracted influenza.

The Court Held in Carlill V Carbolic Smoke Ball Company