In his 1958 book,The Affluent Society,John Kenneth Galbraith argued that
A) brand names give firms an incentive to produce and sell high-quality products.
B) consumers' tastes cannot, in any real sense, be "determined" by advertising.
C) firms use advertising to create demand for products that people otherwise do not want or need.
D) firms use advertising to send a signal to consumers about the quality of their products.
Correct Answer:
Verified
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