The purpose of performance measures is to set direction and to motivate managers.

Question

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Performance measures are used to assess and evaluate the performance of managers and their teams. They provide a clear direction for managers to work towards and can help motivate them to achieve their goals. By setting performance measures, managers are held accountable for their results and can work towards improving their performance. Therefore, the purpose of performance measures is to set direction and to motivate managers to achieve their goals.

The Purpose of Performance Measures Is to Set Direction and to Motivate