Which value chain function would include advertising costs?
A)The distribution function would include advertising costs.
B)The customer service function would include advertising costs.
C)The production function would include advertising costs.
D)The marketing function would include advertising costs.

Question

Quizplus · Accepted Answer

The marketing function is responsible for creating, promoting and delivering value to customers. Advertising falls under the promotional aspect of marketing and is therefore included in this function's value chain.

Which Value Chain Function Would Include Advertising Costs