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An Analyst Is Trying to Value an Advertising Agency

Question 93

Multiple Choice

An analyst is trying to value an advertising agency.The company recently announced the hiring of three well-known accounts managers from a rival agency.Which of the following limitations of financial ratios will hinder the valuation of the agency the most?


A) Financial statements are historical.
B) Managers prepare financial statements.
C) Financial statements are not comprehensive.
D) Financial statements are not the only source of information.

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