In the summer of 2005, forty three rail cars from a Canadian National Rail (CN) train derailed near Wabamun Lake, a vacation area in Alberta, spilling 700,000 litres of oil into the scenic lake.The disaster, in addition to creating negative headlines for CN, created new stakeholders for the company, including the local Wabamun Lake residents' association.
Required:
A) Identify what information these new stakeholders would want.Where can they get the information?
B) How powerful a stakeholder are they? Are there any other stakeholders they could align themselves with?
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