An apparel designing company is planning to enter the women's trousers market. They are in the process of developing a product that will appeal most to customers. The part-worths for each of the attribute levels obtained from an initial customer survey and the subsequent regression analysis can be used to determine the
A)customer utility value.
B)optimal solution for the regression analysis.
C)overall profit for the company.
D)overall sales achieved by the company.

Question

Quizplus · Accepted Answer

The part-worths for each attribute level can be used to calculate the customer utility value, which is a measure of how much the customer values each attribute level. This can help the company determine which attributes are most important to customers and which combination of attribute levels will result in the most appealing product. The other options (B, C, D) are not directly related to the use of part-worths or regression analysis in product development.

An Apparel Designing Company Is Planning to Enter the Women's