The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is called
A)data visualization.
B)cluster analysis.
C)market analysis.
D)supervised learning.

Question

Quizplus · Accepted Answer

Cluster analysis is a data preparation technique used to divide consumers into different homogeneous groups based on similar characteristics or behaviors. It helps in identifying target audiences and developing marketing strategies for each group. Data visualization is a technique used to present data in a graphical or visual format. Market analysis involves exploring market trends, identifying competitors, and evaluating customer needs. Supervised learning is a type of machine learning where algorithms are trained on labeled datasets to predict outcomes. None of these techniques specifically focus on dividing consumers into groups based on similar characteristics, which is the primary purpose of market segmentation. Therefore, the best choice is B) cluster analysis.

The Data Preparation Technique Used in Market Segmentation to Divide