Competitive advantage is established by providing
A)more customer products than competitors.
B)better quality than competitors.
C)greater customer value for less cost than competitors.
D)greater efficiencies than competitors.

Question

Quizplus · Accepted Answer

Providing greater customer value for less cost than competitors is a clear way to establish competitive advantage. It means that customers are receiving more benefits for a lower price, which will make them more likely to choose a particular business over its competitors. The other options (A, B, and D) may contribute to competitiveness, but do not necessarily guarantee a sustainable advantage in the marketplace.

Competitive Advantage Is Established by Providing