From the customer perspective, which of the following might be an appropriate measure for improving product quality?
A)customer profitability
B)cost per customer
C)percentage of returns
D)number of patents pending

Question

Quizplus · Accepted Answer

Percentage of returns is a relevant measure for improving product quality from the customer perspective as it reflects the number of customers who are dissatisfied with the product and choose to return it. By reducing the percentage of returns, the company can improve customer satisfaction and loyalty, which ultimately leads to increased sales and profitability. Customer profitability and cost per customer are financial measures that do not directly relate to product quality, and number of patents pending relates more to innovation and intellectual property rather than product quality.

From the Customer Perspective, Which of the Following Might Be