The five key core objectives of the customer perspective of the Balanced Scorecard do NOT include which of the following?
A)increase market share
B)increase customer satisfaction
C)increase customer retention
D)increase customer contact

Question

Quizplus · Accepted Answer

The five key core objectives of the customer perspective of the Balanced Scorecard include increasing market share, customer satisfaction, customer retention, and customer acquisition. However, "increasing customer contact" is not one of the key core objectives of the customer perspective.

The Five Key Core Objectives of the Customer Perspective of the Balanced