Target customers are familiar with a brand and are likely to consider buying it.This brand has high brand preference.

Name: Target customers are familiar with a brand and are likely to consider buying it.This brand has high brand preference.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Brand preference means people will purchase the product if it is available, although they may still be willing to experiment. The given situation exemplifies brand awareness rather than brand preference.

Target Customers Are Familiar with a Brand and Are Likely