Line stretching refers to ________.
A) using the brand of existing products on products in a different new category
B) adding items with price points above or below the current product line
C) creating variations of a current product
D) creating variations of an existing product
E) developing items to fill gaps in the market that have been overlooked by competitors

Question

Quizplus · Accepted Answer

B) Line stretching refers to adding items with price points above or below the current product line.

Line Stretching Refers to ________