Using a brand name on a variety of related products is known as ________.
A) brand filling
B) brand extension
C) line extension
D) family branding
E) brand stretching

Question

Quizplus · Accepted Answer

A)Family branding is the technique of using a brand name on a variety of related products. It is used to expand a company's product line.
B)Family branding is the technique of using a brand name on a variety of related products. It is used to expand a company's product line.
C)Family branding is the technique of using a brand name on a variety of related products. It is used to expand a company's product line.
D)Family branding is the technique of using a brand name on a variety of related products. It is used to expand a company's product line.
E)Family branding is the technique of using a brand name on a variety of related products. It is used to expand a company's product line.

Using a Brand Name on a Variety of Related Products