When you go to a website for textbooks,a pop-up ad appears for another company.This is an example of direct marketing.
Correct Answer:
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Q1: The first step in the personal-selling process
Q3: National Do Not Call Registry gives individuals
Q4: Targeted display advertising allows customers or website
Q7: The new social model of customer communication
Q8: The blend of communication vehicles a company
Q8: Institutional advertising refers to advertising that presents
Q9: Sales promotion consists of two basic categories:
Q12: Business-to-business advertising relies heavily on emotional appeals.
Q16: According to the FTC,you can support claims
Q18: The measurability of direct marketing is one
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