The market for macaroni and cheese has only two consumers, David and Wallace. Market demand for macaroni and cheese will tend to be more elastic if:

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Market demand for macaroni and cheese will tend to be more elastic if David and Wallace consider macaroni and cheese to be a normal good rather than an inferior good. This is because a normal good is one that is consumed more as income increases, while an inferior good is one that is consumed less as income increases. If David and Wallace consider macaroni and cheese to be a normal good, then they will be more likely to buy more of it when the price decreases, and less of it when the price increases. This will make the market demand for macaroni and cheese more elastic.

The Market for Macaroni and Cheese Has Only Two Consumers