To study consumer characteristics,attitudes,and preferences,a company would engage in
A)client satisfaction processing.
B)marketing research.
C)capital budgeting.
D)production planning.

Question

Quizplus · Accepted Answer

Marketing research is the process of gathering and analyzing information about consumer characteristics, attitudes, and preferences in order to make informed business decisions. Client satisfaction processing, capital budgeting, and production planning are not directly related to the study of consumer behavior.

To Study Consumer Characteristics,attitudes,and Preferences,a Company Would Engage in