The balanced scorecard measures
A) only financial information
B) only nonfinancial information
C) both financial and nonfinancial information
D) external and internal information

Question

Quizplus · Accepted Answer

The balanced scorecard measures both financial and nonfinancial information. It looks at four perspectives: financial, customer, internal processes, and learning and growth. This allows organizations to have a more holistic view of their performance and make informed decisions based on a range of factors, not just financial results.

The Balanced Scorecard Measures