Managers can use ABM information to manage customer profitability. The most valuable groups of customers are those having the following characteristics: $$\begin{array} { l c }
\text { Types of } & \text { Service } \
\text { Products Ordered } & \text { Requirements }\
\hline \text { a) High-margin } & \text { Extensive } \
\text { b) High-priced } & \text { Low } \
\text { c) Low-margin } & \text { Low } \
\text { d) High-marqin } & \text { Low }
\end{array}$$

Question

Managers can use ABM information to manage customer profitability. The most valuable groups of customers are those having the following characteristics: $$\begin{array} { l c } 
\text { Types of } & \text { Service } \
\text { Products Ordered } & \text { Requirements }\
\hline \text { a) High-margin } & \text { Extensive } \
\text { b) High-priced } & \text { Low } \
\text { c) Low-margin } & \text { Low } \
\text { d) High-marqin } & \text { Low }
\end{array}$$

Quizplus · Accepted Answer

The Answer of Managers can use ABM information to manage customer profitability. The most valuable groups of customers are those having the following characteristics: $$\begin{array} { l c } 
\text { Types of } & \text { Service } \
\text { Products Ordered } & \text { Requirements }\
\hline \text { a) High-margin } & \text { Extensive } \
\text { b) High-priced } & \text { Low } \
\text { c) Low-margin } & \text { Low } \
\text { d) High-marqin } & \text { Low }
\end{array}$$

Managers Can Use ABM Information to Manage Customer Profitability