Animal Treats Company has 500 kg of liver-flavoured dog biscuits that are not selling well. The selling price of the biscuits could be reduced from $3.10 to $2.65 per kg. Or, they could be cheese-coated and sold for $4.25 per kg; the additional processing cost would be $0.40 per kg. Cheese-coated biscuits sell very well. Which alternative probably has less uncertainty concerning volume of sales?
A) Reduce the price of liver-flavored biscuits
B) Proceed with the cheese coating
C) Both alternatives are uncertain
D) Uncertainty does not affect this decision
Correct Answer:
Verified
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