The Hispanic and Asian populations in the U.S.are growing rapidly.To effectively reach these groups marketers should:
A)maintain a consistent approach for all consumers regardless of differences in national origin.
B)use advertising as a way of integrating immigrants into the U.S.culture.
C)develop custom-designed promotions for all viable market opportunities.
D)avoid using newspapers and radio advertising and concentrate instead on television and the Internet.

Question

Quizplus · Accepted Answer

To effectively reach the growing Hispanic and Asian populations, marketers should develop custom-designed promotions that take into account cultural differences and preferences. A one-size-fits-all approach is unlikely to be successful, and attempting to integrate immigrants into U.S. culture through advertising may be seen as insensitive or even offensive. While television and the internet may be effective channels for reaching these audiences, newspapers and radio advertising should not be completely overlooked as a means of reaching specific groups within these populations.

The Hispanic and Asian Populations in the U