Mo's Movies markets DVD and Blue Ray movies via the Internet. The company recently adopted a new program that offers their current customers free DVDs if they encourage their friends to visit Moe's Movies website. This promotional program represents:

Question

Quizplus · Accepted Answer

The promotional program described in the scenario is an example of viral marketing, where customers are encouraged to spread the word about the company to their friends, creating a "viral" effect. This is a form of word-of-mouth advertising, which can be extremely effective in increasing brand awareness and driving sales.

Mo's Movies Markets DVD and Blue Ray Movies Via the Internet